Green Coast Rubbish provides deconstruction and material removal services in the Greater Vancouver area. This company is driven by their desire and passion for offering better, more environmentally conscious ways to dispose of household and commercial waste. The social media campaign I designed and prepared for Green Coast Rubbish focussed on the weight of materials diverted from landfills by the company in 2018. It was important to make sure the images were impactful and relatable for viewers. How can you make a number like 195.58 tonnes understandable and provide context for readers? The most relatable and impactful way to break this down seemed to be relating it to animals which call the "green coast" this company serves so proudly, home.